Rachel Costantino
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Victoria's Secret Beauty

In my nearly three years at Victoria's Secret Beauty, I had many opportunities and challenges. Below are some select boxes and seasons from my time as both a Junior Designer and Designer. Every season, I was responsible for balancing the graphics of 5-20 skews within a seasonal lens. Select seasons presented opportunities to create entirely new constructions.

 

 

Holiday 2013

The Holiday 2013 gift sets included some higher price point sets. In addition to the graphics, I created the hatbox and the large wardrobe box; both of which were new constructions. I worked with engineering to create cost-effective approaches to completely new skews.

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Creative Direction: Alisa Flaum
Art Direction: Lauren Lindsay


Valentine's Day 2014

In addition to working with the typography for the word heart, I created the structure and design for the large drawer box. It was another original engineering challenge, but we were able to create it within budget.

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Creative Direction: Alisa Flaum
Art Direction: Jenn Teixera
Senior Designer: Dawn Kotlowitz


Holiday 2014

Holiday 2014 was a season of sparkle at Victoria's Secret. I worked on creating speciality packaging for the Holiday-specific sets (i.e. the little ornament giftables and the mini-shopping bag fragrance sampler). Additionally, below is a conceptual package that didn't ultimately make it to production but was an approach to create a merchandisable package that also could be gift-able. 

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Creative Direction: Alisa Flaum
Art Direction: Jenn Teixera
Senior Designer: Dawn Kotlowitz
Designer: Lindsay Keeley


Fall 2013

As a smaller flight of skews, Fall 2013 was a focus on being very brand-focused. The fragrance mist mix box was an adaptive construction; it was my first original skew and was a new construction concept for the company. 

 

Creative Direction: Alisa Flaum
Art Direction: Lauren Lindsay


Summer 2015

The smaller Summer 2015 season was one of the first, internally, to bring seasonal gifting closer into the classic brand feel of VS. A big part of this season was to push brand elements (stripes and pink) in a bright, spring moment. Our team pushed materials to add some balance and interest to the different gift set mixes.

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Creative Direction: Alisa Flaum
Art Direction: Jenn Teixera
Designer: Lindsay Keeley