product design, business design, strategy
MXD is a conceptual project that was the culmination of a 6 month long thesis project that was the focus of my second year of graduate school. MXD started out as a platform for gymnastics coaches and evolved into a fitness platform, catering to both fitness instructors and fitness enthusiasts.
This case study is split into 2 sections. The first section reviews the end product and touches on my main deliverables — including a 7 minute pitch from our forum (can be seen here!) and a 100 pg pitch book. The second section provides an overview to the road that led to the final product.
Graduate school thesis project
Advisor: Marc Rabinowitz
Co-chairs: Steven Heller + Lita Talarico
The fabulous faulty at SVA MFAD
The first documentation was very helpful to get myself and the Head of Product on the same page, however it was very high-level and difficult to visualize. The next iteration was a more linear approach to the end-to-end experience.